H2-as-Query Content Planner

FREE MINI-REPORT — 2026-03-11T00:00:00.000Z

H2-as-Query Content Planner Subject: Engineering Headings for AI Citation The Mechanical Bridge LLMs treat H2 headings as prompts and the subsequent paragraph as the answer. Data shows 78.4% of citations tied to questions come directly from these headings. The Audit Process Export: Use Screaming Frog to export all H2s for your top 50 pages. Format Check: Is the H2 phrased as a direct question a buyer would type into an AI search engine? Bad H2: “Our Pricing Tiers” GEO H2: “How much does B2B Lead Intelligence software cost for a 50-person SaaS company?” Answer-First Pairing: Ensure the first sentence under the H2 is a direct answer, not a “it depends” preamble.

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H2-as-Query Content Planner

Subject: Engineering Headings for AI Citation

The Mechanical Bridge

LLMs treat H2 headings as prompts and the subsequent paragraph as the answer. Data shows 78.4% of citations tied to questions come directly from these headings.

The Audit Process

Export: Use Screaming Frog to export all H2s for your top 50 pages.

Format Check: Is the H2 phrased as a direct question a buyer would type into an AI search engine?

Bad H2: “Our Pricing Tiers”

GEO H2: “How much does B2B Lead Intelligence software cost for a 50-person SaaS company?”

Answer-First Pairing: Ensure the first sentence under the H2 is a direct answer, not a “it depends” preamble.

Strategic Impact

By phrasing headings as queries, you create “Extraction Points” for AI crawlers. This is the single fastest way to increase “Brand Mention Share” without writing new content.