Search Terms Quality Audit

FREE MINI-REPORT — 2026-03-11T00:00:00.000Z

Search Terms Quality Audit Subject: Automating Negative Keyword Generation The Wasted Spend Problem In B2B, a significant portion of spend is lost to “B2C Intent” or “Student/Career Searchers” (e.g., “AI marketing course” instead of “AI marketing software”). The AI-Powered Filter (Appendix B13) Input: Export the last 90 days of Search Terms with zero conversions. Prompting Logic: Use BRIDGE to categorize terms by: Wrong Intent: Student, job-seeking, or educational intent. Wrong ICP: Too small (freelancer) or wrong industry. Competitor Research: If the conversion rate is <2%, flag for negation.

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Search Terms Quality Audit

Subject: Automating Negative Keyword Generation

The Wasted Spend Problem

In B2B, a significant portion of spend is lost to “B2C Intent” or “Student/Career Searchers” (e.g., “AI marketing course” instead of “AI marketing software”).

The AI-Powered Filter (Appendix B13)

Input: Export the last 90 days of Search Terms with zero conversions.

Prompting Logic: Use BRIDGE to categorize terms by:

Wrong Intent: Student, job-seeking, or educational intent.

Wrong ICP: Too small (freelancer) or wrong industry.

Competitor Research: If the conversion rate is <2%, flag for negation.

Deliverable: A bulk-upload-ready CSV for Google Ads Negative Keyword lists.

Savings Projection

Setting a threshold of “CPA / 5” (if target CPA is $100, flag any term spending >$20 with zero conversions) typically identifies 15-20% in immediate spend recovery.